What is a microsite and how can it be used for my company?


We often get asked, “I already have a website for my company, can I use a Net Let site?”

The answer is, yes.

In addition to helping small businesses get started online that may not have a website, Net Let is also perfect for larger companies looking for a secondary website. A microsite is a small, specialized website that focuses on delivering specific information or promoting a particular campaign or product. They can serve as an extension of your company, allowing you to explore different creative approaches or targeted focus on a specific topic, product, or location.

Targeted Focus: A microsite allows you to concentrate on a specific topic, product, or campaign without the distractions of a larger website. This focused approach enables you to tailor the content and design to a particular audience, enhancing the overall user experience and engagement.

Enhanced User Experience: By focusing on a specific topic or campaign, microsites can provide a more streamlined and user-friendly experience. They can be designed with a specific goal in mind, such as promoting a product or event, and optimized to guide visitors towards desired actions, such as making a purchase or signing up for a newsletter.

Brand Extension: Microsites can serve as an extension of your brand, allowing you to explore different creative approaches and experiment with unique designs that may not fit within the constraints of your main website. This flexibility can help you reinforce your brand identity and leave a lasting impression on visitors.

Campaign-Specific Marketing: If you’re running a specific marketing campaign, a microsite can be an effective tool to drive awareness and engagement. It provides a dedicated space to showcase campaign-related content, such as videos, interactive elements, or immersive storytelling, which can captivate your audience and increase the likelihood of conversions.

Improved Analytics and Measurement: Since microsites are separate entities from your main website, you can track their performance and metrics independently. This allows you to gather more focused data and insights about visitor behavior, conversion rates, and other key performance indicators, enabling you to refine your strategies and make data-driven decisions.

Search Engine Optimization (SEO): Microsites can be optimized specifically for certain keywords or search terms, increasing their visibility in search engine results. This targeted approach can help you rank higher for specific queries and attract relevant traffic, ultimately driving more conversions or achieving campaign objectives.

Agility and Speed: Microsites are typically quicker and easier to develop compared to large-scale websites. This agility allows you to respond rapidly to market trends, launch time-sensitive campaigns, or create landing pages for specific promotions. It eliminates the need to make extensive changes to your primary website and ensures faster turnaround times.


Real-World Example: Pro Ridge Landscapes

Let’s take a look at a real-world application of using a microsite to drive awareness and generate leads, exemplified by one of our valued customers, Pro Ridge Landscapes.

Pro Ridge Landscapes, with their main website at www.proridgelandscapes.com, offers a comprehensive range of landscaping services. However, they recognized the potential of honing in on a specific service to maximize their online presence and connect with a niche audience. In collaboration with Net Let, they introduced www.greensboroartificialturf.com – a microsite designed exclusively for artificial turf services. This microsite not only allows them to spotlight their expertise in artificial turf but also prioritizes local search optimization, catering specifically to the Greensboro area. Through this strategic approach, Pro Ridge Landscapes has effectively harnessed the power of microsites to enhance their online visibility and attract customers seeking artificial turf solutions in Greensboro. This real-world example demonstrates how a microsite can be a valuable asset in a company’s digital marketing toolkit, enabling businesses to target, engage, and convert their audience with precision.